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Own the moment

Introducing the next chapter for 2024 – Brighton Beach Club.

Inspired by the vibrant culture of Brighton’s Beach Club in the 60s, the SS24 Signature Collection seamlessly blends geo prints and tropical influences with Ben Sherman’s classic shirt silhouettes. Rich shades of summer orange and pistachio green capture the carefree vibes of seaside living with a modern, sophisticated twist. Statement styles include towelling stripe polos and textured beach shirts, reminiscent of the original beach shirts by Ben Sherman over six decades ago.

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Was: £65.00
Now: £49.40

Signature Short Sleeve Knitted Polo

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Was: £80.00
Now: £60.80

Mod Knitted Rugby

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Was: £80.00
Now: £60.80

Crinkle Cotton Stripe Polo

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Was: £70.00
Now: £53.20

Open Neck Polo

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Was: £80.00
Now: £60.80

Resort Neck Button Through Polo

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Was: £70.00
Now: £53.20

Vertical Stripe Polo

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Was: £70.00
Now: £53.20

Vertical Stripe Polo

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Was: £80.00
Now: £60.80

BI Coloured Zip Neck Polo

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Was: £80.00
Now: £60.80

Textured Polo

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Was: £65.00
Now: £49.40

Signature Short Sleeve Knitted Polo

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Was: £65.00
Now: £49.40

Signature Short Sleeve Knitted Polo

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Was: £80.00
Now: £60.80

Vertical Stripe Open Neck Polo

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Was: £80.00
Now: £60.80

Argyle Stripe Polo

Was: £80.00
Now: £60.80

Argyle Stripe Polo

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Was: £80.00
Now: £60.80

Swirl Jacquard Button Through Polo

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Was: £80.00
Now: £60.80

Vertical Stripe Open Neck Polo

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Was: £80.00
Now: £60.80

Crinkle Cotton Stripe Polo

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Was: £70.00
Now: £53.20

Open Neck Polo

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Was: £35.00
Now: £26.60

Mod Head Tee - Teal

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Was: £30.00
Now: £22.80

Signature T-Shirt with Chest Pocket - Pale Blue

More Colours Available

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Was: £30.00
Now: £22.80

Signature T-Shirt with Chest Pocket - Stone

More Colours Available

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Was: £30.00
Now: £22.80

Signature T-Shirt with Chest Pocket - Teal

More Colours Available

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Was: £30.00
Now: £22.80

Signature T-Shirt with Chest Pocket - Pale Pink

More Colours Available

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Was: £35.00
Now: £26.60

Signature Target T-Shirt - Teal

More Colours Available

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Was: £35.00
Now: £26.60

Signature Target T-Shirt - Green

More Colours Available

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Was: £35.00
Now: £26.60

Signature Target T-Shirt - Twilight Denim

More Colours Available

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Was: £35.00
Now: £26.60

Signature Target T-Shirt - Copper Orange

More Colours Available

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Was: £50.00
Now: £38.00

House Collar Polo - Dark Navy

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Was: £50.00
Now: £38.00

House Collar Polo - Petrol

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Was: £55.00
Now: £41.80

Scatter Chequerboard Mod Polo

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Was: £50.00
Now: £38.00

Sports Club Embroidered Polo - Snow White

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Was: £50.00
Now: £38.00

Sports Club Embroidered Polo - Blue

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Was: £55.00
Now: £41.80

Colour Block Polo

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Was: £55.00
Now: £41.80

Fine Stripe Polo - Dark Navy

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Was: £70.00
Now: £53.20

Chest Stripe Rugby Polo

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Was: £35.00
Now: £26.60

Chequerboard Stripe Tee

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Was: £40.00
Now: £30.40

Engineered Stripe Tee - Snow White

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Was: £40.00
Now: £30.40

Loopback Stripe Tee

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Was: £40.00
Now: £30.40

Textured Block Stripe Tee

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Was: £40.00
Now: £30.40

Waffle Stripe Tee

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Was: £40.00
Now: £30.40

Fine Stripe T-Shirt - Snow White

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Was: £40.00
Now: £30.40

Fine Stripe T-Shirt - Dark Navy

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Was: £40.00
Now: £30.40

Fine Stripe T-Shirt - Petrol

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Was: £35.00
Now: £26.60

Pique Pocket Tee - Snow White

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Was: £35.00
Now: £26.60

Pique Pocket Tee - Dark Navy

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Was: £55.00
Now: £41.80

Stripe Towelling Polo

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Was: £35.00
Now: £26.60

Core Stripe Tee - Sunflower

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Was: £35.00
Now: £26.60

1963 3D Band Tee

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Was: £35.00
Now: £26.60

Feel The Groove Tee

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Was: £35.00
Now: £26.60

Radio Tower Band Tee

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Was: £35.00
Now: £26.60

Juke Box Jams Tee

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Was: £35.00
Now: £26.60

Festival Target Tee

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Was: £35.00
Now: £26.60

Mod Head Tee - Green

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Was: £35.00
Now: £26.60

Snare Target Tee

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Was: £35.00
Now: £26.60

Summer Scooter Tee - White

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Was: £35.00
Now: £26.60

Summer Scooter Tee - Dark Navy

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Was: £35.00
Now: £26.60

Union Jack Badges Tee

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Was: £35.00
Now: £26.60

Scooter Clubs Tee

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Was: £35.00
Now: £26.60

Play Tee

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Was: £35.00
Now: £26.60

Bottle Tops Tee