B By Ben Sherman

This SS24 season, take a trip into the world of resorts and Ivy League sports clubs, where style seamlessly meets leisure. The collection effortlessly captures sports club vibes through statement graphics featured across pique polos and laidback summer crew neck sweats.

There’s vibrant colours seen throughout the collection, with sage green and lavender expertly balanced with the timeless trio of black, navy and off-white. It’s a dynamic look that fits easily with the modern menswear aesthetic. It’s about standout graphics, classic silhouettes, and clothing that is unmistakeably Ben Sherman.