Delivery Information

Orders are dispatched seven days a week, excluding bank holidays. We will send you an email confirmation once your order has been dispatched. Unfortunately it is not possible to change the delivery address of the order once it has left our warehouse, however if you do need to amend your order prior to dispatch then please get in touch with our Customer Service team who will do their best to accommodate any changes. All deliveries must be signed for at the address stated and we’re unable to leave your order with a neighbour.

Black Friday

Orders placed between the 15th of November and the 13th of December may be returned until Friday 10th of January 2020. Orders placed after the 14th of December have a standard 28 day return policy.

Extended Christmas Returns

Our final Christmas order date is Friday the 20th of December. Any orders placed after this date may not arrive in time for Christmas day.


Standard delivery is £3 for orders under £30 and free for orders over £30 on the UK mainland. Your order will be delivered in between 2 - 3 working days despatched via Hermes.


UK Next Day Delivery service is available for most UK Mainland orders placed before 7pm, subject to satisfactory payment security check. For orders over £70 this is charged at £2. For orders under the value over £70 the cost for this service is £6.95. Unfortunately we are not able to offer Next Day delivery on all UK orders and we will notify you if we are unable to fulfil this on your order.

Please Note: During busy periods such as Black Friday or Boxing Day, our Next Day Delivery Service may not be available.


Please ensure you keep your Collect+ receipt as this is proof of return until the refund is made, as we can not refund parcels that are lost in transit.

Overseas Delivery & Returns

Delivery to mainland Europe is usually within 5 working days. All orders outside of the UK & Ireland are sent via UPS. A list of delivery charges is shown below.

Where applicable, please note any customs or import duties are charged once the parcel reaches its destination country. These charges must be paid for by the recipient of the parcel. We have no control over these charges and we cannot tell you what the cost of this may be as policies and duties vary widely from country to country. You should contact your local customs office for advice on the current charges that are applicable before you place your order.

Country Delivery Time Cost
Andorra Approx. 5 Working Days £44.85
Austria Approx. 5 Working Days £13.00
Belgium Approx. 5 Working Days £9.00
Bosnia Approx. 5 Working Days £44.85
Bulgaria Approx. 5 Working Days £23.00
Channel Islands Approx. 5 Working Days £10.00
Cyprus Approx. 5 Working Days £25.00
Czech Republic Approx. 5 Working Days £23.00
Denmark Approx. 5 Working Days £13.00
Estonia Approx. 5 Working Days £23.00
Finland Approx. 5 Working Days £13.00
France Approx. 5 Working Days £9.00
Germany Approx. 5 Working Days £9.00
Gibraltar Approx. 5 Working Days £44.85
Greece Approx. 5 Working Days £23.00
Hungary Approx. 5 Working Days) £23.00
Iceland Approx. 5 Working Days £16.95
Ireland(ROI) Approx. 5 Working Days £6.00
Israel Approx. 5 Working Days £55.00
Italy Approx. 5 Working Days £13.00
Latvia Approx. 5 Working Days £23.00
Liechtenstein Approx. 5 Working Days £44.85
Lithuania Approx. 5 Working Days £45.00
Luxembourg Approx. 5 Working Days £9.00
Malta Approx. 5 Working Days £45.00
Moldova Approx. 5 Working Days £45.00
Monaco Approx. 5 Working Days £13.00
Montenegro Approx. 5 Working Days £45.00
Netherlands Approx. 5 Working Days £9.00
Northern Ireland Approx. 5 Working Days £4.95
Norway Approx. 5 Working Days £44.85
Poland Approx. 5 Working Days £23.00
Portugal Approx. 5 Working Days £13.00
Portugal(Azores) Approx. 5 Working Days £45.00
Portugal(Madeira) Approx. 5 Working Days £45.00
Russia Approx. 5 Working Days £45.00
Romania Approx. 5 Working Days £45.00
ROI Approx. 5 Working Days £6.00
San Marino Approx. 5 Working Days £44.85
Serbia Approx. 5 Working Days £45.00
Slovakia Approx. 5 Working Days £23.00
Slovenia Approx. 5 Working Days £23.00
Spain Approx. 5 Working Days £13.00
Spain(Canary Islands) Approx. 5 Working Days £45.00
Sweden Approx. 5 Working Days £13.00
Switzerland Approx. 5 Working Days £44.85
Tunisia Approx. 5 Working Days £45.00
Turkey Approx. 5 Working Days £45.00
Ukraine Approx. 5 Working Days £45.00

The following countries are subject to a £21.75 duty charge, which is included in the postage rates stated above.

  • Switzerland
  • Bosnia/Herzegovina
  • Gibraltar
  • San Marino
  • Liechtenstein
  • Norway
  • Andorra


United States, Canada and Australia

Unfortunately we are unable to ship to these territories from the UK. Please visit Ben Sherman USA (, Ben Sherman Canada ( or Ben Sherman Australia (

Large Orders

Please note that exceptionally large orders (those over 10 suits) may take longer to delivery due to delivery restrictions.If you require such an order on Next Day Delivery please contact our Customer Service team who will be able to advise.


We want you to be happy with your order but if you would like to return an item or items, for whatever reason, you may do so. You have 28 days from receipt of your order to return any items as long as they are unworn, unsoiled and in a salable condition with all labels still attached.

We unfortunately cannot accept the return of any item which has been altered to your own personal specifications.

For exchanges we ask that you place a new order for any new items that you require and return back to us any unwanted items.

Unfortunately we are not able to accept returns from the USA at this time.

Returns Address

Ben Sherman,
BMB Clothing,
Powlett Road,
TS24 8LY,


We are more than happy for any overseas order to be returned but we do ask that whoever is returning the order cover the cost of the return postage to our warehouse. You have 28 days from receipt of your order to return any items as long as they are unworn, unsoiled and in a saleable condition with all labels still attached. We unfortunately cannot accept the return of any item which as been altered to your own personal specifications. For exchanges we ask that you place a new order for any new items you require and return back to us an unwanted items as specified above. Please note that it is your responsibility to return the goods in a saleable condition, we cannot take responsibility for any missing or lost items being returned back to our warehouse.


Please select one of the below options:



No you do not have to sign up, the check out area provides you the option to be a guest. We do suggest that you set up an account; this will allow you to order without having to enter in your details every time you would like to shop. You can set up an account right now, or you can start shopping straight away and set up your account when you check out, whichever suits you best. 


Once you have signed up, you will be able to log into My Account anytime you like. This is the place to go if you want to change your password, delivery information, email address or e-mail preferences.


To stay connected with the latest news, looks and updates from Ben Sherman, sign up to receive our bi-weekly Newsletter. You can do this by setting up an account or using the link on the lower right of the homepage.  


You can cancel your account by sending and e - mail to & nbsp;< a href = "" > .Your account will be reviewed and cancelled within 1 working day.

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You can use the Search Box on the homepage to type in the product code or a description of the item you are looking for. You can also use the clothing menus along the top of the homepage and the search categories within these menus.


When you see an item you like, click on the image of it. This will take you to the product page where you can find more details about the product including the name, code, price, description, available colours, size and fit guide, washing & care, delivery and shipping and returns.You can also see photographs of the front, back and detail shots of the fabric or pattern in use. 


Check out the Size And Fit Guide on the product pages for measurements and tips on how to get the perfect fit.Ben Sherman shirts are designed in two fits: Soho (slim) and Mod (regular). Our tailoring is designed in Camden (skinny fit) and Kings (slim fit). 

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When you see an item you wish to purchase, click on the product and you will be taken to the product information page.Here, select the size and quantity, and then click Add To Basket. Follow the prompts to complete the payment.You can review your products before payment in My Basket.   


You can use Visa, Mastercard, Delta, Switch, Maestro, Solo and Visa Electron.We take security extremely seriously, so your details will be very safe with us.All credit and debit card holders are subject to validation and authorisation by both us and the card issuer, to maintain security and prevent fraud at all times.We do not store your card details, these details are only being used by our payment partners SagePay


You can pay using UK Pound Sterling (GBP) and Euros. 


Once your card is authorised, payment will be taken. A confirmation email will then follow, sent to the email address entered in My Account or in the Guest check out.&nbsp; If your card is not authorised, payment will not be taken, and you will be notified by a message on the screen that the authorisation has failed. Please bear in mind that even if a payment fails to be authorised, some card issuers may still reserve the money temporarily.


We currently do not provide this service. 


A credit note cannot be used for an online transaction, this is only valid in the store of purchase. 


All prices on the web site are including (local) VAT / BTW/ Sales Tax.

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See our full delivery details Click here


Destination Delivery Method and Carrier Estimated Delivery Time from Order Confirmation Delivery Charges (price per parcel)
United Kingdom Mainland Standard – Hermes 2-3 days FREE
United Kingdom Mainland Next Working Day – Hermes 1 day (delivered next working day on orders placed before 5pm) £2

Please note that orders placed after the Next Day Delivery cut off time will be delivered within 2 working days.

Next Day orders placed on holidays will also be delivered within 2 working days following the holiday.


Once your order has been confirmed, it is not possible for you to change it prior to dispatch.


We use myHermes for our UK and Ireland deliveries and UPS for our deliveries in the rest of the world. The courier will deliver your parcel to the address specified by you in the check out. If the courier cannot deliver the parcel in the 1st attempt, than they will leave a card behind, which will indicate when the 2nd attempt will be made or how you can reschedule the delivery

If your country isn’t in the list then please keep checking back as we hope to expand in the near future.


As soon as your order has been dispatched from our warehouse, we will send you an email to let you know. If you don't receive your order within the specified delivery time, please check your order using the Hermes, wnDirect or Fedex tracking code supplied in the dispatch email. If you have any further queries, please contact Customer Care, and we will look into it for you.


UK customers: You can track your order by putting in your Hermes tracking number into You can find this tracking number on your order confirmation email.

European customers: You can track your order by putting in your Fedex tracking number into You can find this tracking number on your order confirmation email.

Germany and rest of the world customers: You can track your order by putting in your wnDirect tracking number. You can find find this tracking number on your confirmation email.


We do not deliver to PO Box addresses; parcels need a home, office or other location where the receiver can sign for the receipt of the parcel.


Unfortunately we are unable to deliver to BFPO addresses.


If you have noticed that we have made a mistake with your order, please contact Customer Care and let us know. We will do what we can to sort this out for you. We aim to respond to all queries as soon as possible, so we’ll be in touch shortly.

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See our returns details Click here


Simply peel off your sticky returns label that has been included in your shipment and affix to the front of your package. Please make sure you fill out the returns sheet and enclose in the package, stipulating the reason for return and sign to confirm.&nbsp; Please see our returns policy for more details.


If you require a different sized garment to what you have purchased, you will need to return your item to us for a full refund and then place a new order. 


Currently you cannot return your online purchases to one of our stores and visa versa. Your parcel has a free returns label included and can be returned by using your local mail service. If you collected your parcel at a store through the click and collect service then you can return your purchase to a store or use the free returns label provided.


At Ben Sherman, we pride ourselves on the quality of our product but if you think anything in your order is faulty, please get in touch with us within 28 days of delivery and we'll do all we can to rectify the situation. To return a faulty item, please fill out the returns note, citing ‘Faulty’ as the returns reason. Then briefly describe the fault and sign the note to complete. If we agree that the item was faulty we will refund all post and packaging costs, as well as the cost of the item of course. For our rest of the world customers, please email for further advise. 


We’re ever so sorry you have had this problem - it is extremely rare that this happens. Please fill out the returns note, quoting ‘wrong item’ as the reason for return. If this is agreed by our returns team, your post and packaging charges will be fully refunded, along with the cost of the item of course.


As soon as your return has been refunded by our warehouse, we'll email you to let you know. In the unlikely event that you don't receive this email within 28 days of posting your parcel to us, please get in touch with Customer Care, and we will investigate into the status of the return. Please do obtain a proof of shipment from your local mail company and note the return label number for your own records.


We will process a refund within 10 working days of receiving your parcel, and email to let you know we have received and processed it. After the receipt of this email please allow another 5-10 working days for the refund to be credited to your account. The amount of time this takes will depend on which bank or card issuer you're with. We will credit your refund to the same card or payment methodology you used when you placed your order. If we can't do this (perhaps your card has been declined, cancelled or has expired), we'll contact you.

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To contact us Click here


When you want to shop with us or access your account, we ask you to sign in. If you find that your email address or password is not recognised, please make sure you are using the same email address and password that you used when you registered with us.

If you can't remember your password, just type your email address in to the 'Forgotten your Password' box on the sign-in page, and we'll send you a new password. You have six attempts to log in to your account, before you are locked out.

You can change your password, main email address or any of your other details at any time just by signing in to My Account.


One of the most common reasons for this is that your email account is identifying emails from us as junk mail, and they are being sent straight to your junk mail. To stop this from happening, add us to your email address book, then emails from us will be recognised as legitimate and should come through no problem.


Any item you add to your shopping bag will remain in the shopping bag until you complete your order or remove it. However, your order items are not reserved until you process payment, and you may find that if you leave it too long that item will sell out! So if you love something, our advice is to get it then and there to avoid disappointment.

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To contact us Click here


You can find our contact details in  ‘Contact Us’ on the homepage or send directly an e-mail to


You can locate a Ben Sherman store on the ‘Store Finder’ found on the homepage of the website under ‘About Ben Sherman’.  

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Size & Fit Guides

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Top Half

CHEST SIZE INCHES 33-35 ′ 36-38 ′ 39-41 ′ 42-44 ′ 45-47 ′ 48-50 ′ 51-53 ′ 54-56 ′
CHEST SIZE CM 84-89 cm 91-96 cm 99-104 cm 107-112 cm 114-119 cm 122-127 cm 129-134 cm 137-142 cm

Bottom Half

Waist Size
INCHES 29 ′ 30 ′ 31 ′ 32 ′ 33 ′ 34 ′ 36 ′ 38 ′ 40 ′
CM 74 cm 77 cm 79 cm 82 cm 84 cm 87 cm 92 cm 97 cm 102 cm
Leg Length Short Regular Long
INCHES 30 ′ 32 ′ 34 ′
CM 76.5 cm 81.5 cm 86.5 cm
UK 6 7 8 9 10 11 12
EURO 40 41 42 43 44 45 46
US 7 8 9 10 11 12 13
MM 265 274 282 290 299 307 316
INCHES 32 ′ 34 ′ 36 ′ 38 ′ 40 ′ 34 ′ 38 ′
CM 81 cm 86 cm 91 cm 96 cm 101 cm 86 cm 96 cm
INCHES 22 ′ 23 ′ 23 ′
CM 57 cm 59 cm 58 cm
Boxer Shorts S M L XL XXL
INCHES 30′/32′ 33′/35′ 36′/38′ 39′/42′ 42′/44′
CM 76/81 cm 84/89 cm 92/97 cm 99/104 cm 107/112 cm

Camden Fit Suit Jackets

Chest Size 32" 34" 36" 38" 40" 42" 44" 46" 48" 50"
Jacket Length 67.1cm 67.7cm 68.3cm 68.9cm 69.5cm 70.1cm 70.7cm 71.3cm 71.9cm 72.5cm
Sleeve Length 60.1cm 60.7cm 61.3cm 61.9cm 62.5cm 63.1cm 63.7cm 64.3cm 64.9cm 65.5cm
Jacket Length 70.1cm 70.7cm 71.3cm 71.9cm 72.5cm 73.1cm 73.7cm 74.3cm 74.9cm 75.5cm
Sleeve Length 63.1cm 63.7cm 64.3cm 64.9cm 65.5cm 66.1cm 66.7cm 67.3cm 67.9cm 68.5cm
Jacket Length 73.1cm 73.7cm 74.3cm 74.9cm 75.5cm 76.1cm 76.7cm 77.3cm 77.9cm 78.5cm
Sleeve Length 66.1cm 66.7cm 67.3cm 67.9cm 68.5cm 69.1cm 69.7cm 70.3cm 70.9cm 71.5cm
Extra Long
Jacket Length 76.1cm 76.7cm 77.3cm 77.9cm 78.5cm 79.1cm 79.7cm 80.3cm 80.9cm 81.5cm
Sleeve Length 69.1cm 69.7cm 70.3cm 70.9cm 71.5cm 72.1cm 72.7cm 73.3cm 73.9cm 74.5cm

Camden Fit Suit Trousers

Waist Size 26" 28" 30" 32" 34" 36" 38" 40" 42" 44"
Leg Length 77cm 77cm 77cm 77cm 77cm 77cm 77cm 77cm 77cm 77cm
Leg Length 82cm 82cm 82cm 82cm 82cm 82cm 82cm 82cm 82cm 82cm
Leg Length 87cm 87cm 87cm 87cm 87cm 87cm 87cm 87cm 87cm 87cm

Kings Fit Suit Jackets

Chest Size 32" 34" 36" 38" 40" 42" 44" 46" 48" 50"
Jacket Length 70.6cm 71.2cm 71.8cm 72.4cm 73cm 73.6cm 74.2cm 74.8cm 75.4cm 76cm
Sleeve Length 60.1cm 60.7cm 61.3cm 61.9cm 62.5cm 63.1cm 63.7cm 64.3cm 64.9cm 65.5cm
Jacket Length 73.6cm 74.2cm 74.8cm 75.4cm 76cm 76.6cm 77.2cm 77.8cm 78.4cm 79cm
Sleeve Length 63.1cm 63.7cm 64.3cm 64.9cm 65.5cm 66.1cm 66.7cm 67.3cm 67.9cm 68.5cm
Jacket Length 76.6cm 77.2cm 77.8cm 78.4cm 79cm 79.6cm 80.2cm 80.8cm 81.4cm 82cm
Sleeve Length 66.1cm 66.7cm 67.3cm 67.9cm 68.5cm 69.1cm 69.7cm 70.3cm 70.9cm 71.5cm
Extra Long
Jacket Length 79.6cm 80.2cm 80.8cm 81.4cm 82cm 82.6cm 83.2cm 83.8cm 84.4cm 85cm
Sleeve Length 69.1cm 69.7cm 70.3cm 70.9cm 71.5cm 72.1cm 72.7cm 73.3cm 73.9cm 74.5cm

Kings Fit Suit Trousers

Waist Size 26" 28" 30" 32" 34" 36" 38" 40" 42" 44"
Leg Length 77cm 77cm 77cm 77cm 77cm 77cm 77cm 77cm 77cm 77cm
Leg Length 82cm 82cm 82cm 82cm 82cm 82cm 82cm 82cm 82cm 82cm
Leg Length 87cm 87cm 87cm 87cm 87cm 87cm 87cm 87cm 87cm 87cm

Privacy Policy for BenSherman

At the Baird Group, we’re committed to protecting and respecting your privacy.

This Policy explains when and why we collect personal information about people who visit our website, how we use it, the conditions under which we may disclose it to others and how we keep it secure. We may change this Policy from time to time so please check this page occasionally to ensure that you’re happy with any changes. By using our website, you’re agreeing to be bound by this Policy. Any questions regarding this Policy and our privacy practices should be sent by email to or by writing to Data Protection Officer, The Baird Group, Granary Building, 1 Canal Wharf, Leeds LS11 5BB, you can telephone 0113 2595500.

Who are we?

The Baird Group is one of the UK’s most diverse menswear companies operating at all levels of the market.

The core company activity is as a retail concessionaire and high street store operator. We work closely with our concession partners such as Debenhams, and House of Fraser, as well as quality independent stores, leveraging our brand mix to ensure our Departments always look innovative and competitive.

We also have our own chain of retail stores under the Ben Sherman, Suit Direct & Jeff Banks fascias supported by the leading UK dress hire business, Young’s Hire.

In addition, we are one of the largest menswear wholesalers in Britain, with a national network of sales teams selling into over 500 active independent retailers. It offers a mix of formalwear and casualwear brands including: Gibson London, The Label, Ben Sherman and Scott.

We also operate an overseas division trading 30 concessions in America, Germany and Bermuda.

To complete our full menswear service package we source and design on behalf of customer’s private labels providing own brand merchandise for many businesses in the UK.

Our registered address is Ben Sherman, Baird Group, Granary Building, 1 Canal Wharf, Leeds, LS11 5BB registered in England No. 04090249.

How do we collect information from you?

We obtain information about you when you use our website, for example, when you contact us about products and services or if you register to receive one of our weekly newsletters.

What type of information is collected from you?

The personal information we collect might include your name, address, email address, IP address, and information regarding what pages are accessed and when. If you purchase a product from us, your card information is not held by us, it is collected by our third-party payment processors, who specialise in the secure online capture and processing of credit/debit card transactions, as explained below.

How is your data used?

We may use your information to:

  • Process orders that you have submitted and inform you of the status of the order;
  • Carry out our obligations arising from any contracts entered into by you and us;
  • Deal with entries into a competition;
  • Seek your views or comments on the services we provide;
  • Notify you of changes to our services;
  • Send you communications which you have requested and that may be of interest to you. These may include information about sales campaigns,
  • activities, promotions of our associated companies’ goods and services;
  • *Develop, test and improve our systems, services and the products we provide;
  • Process a job application.
  • *Updated: 19/11/19

We review our retention periods for personal information on a regular basis. We are legally required to hold some types of information to fulfil our statutory obligations. We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us.

Who has access to your information?

We will not sell or rent your information to third parties.

We will not share your information with third parties for marketing purposes.

Third Party Service Providers working on our behalf: We may pass your information to our third-party service providers, agents subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf (for example to send you mailings). However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. Please be reassured that we will not release your information to third parties beyond our network for them to use for their own direct marketing purposes, unless you have requested us to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.

Third Party Product Providers we work in association with: We work closely with various third-party product providers to bring you a range of quality and reliable products and services designed to meet the needs of our customer. When you enquire about or purchase one or more of these products, the relevant third-party product provider will use your details to provide you with information and carry out their obligations arising from any contracts you have entered with them. In some cases, they will be acting as a data controller of your information and therefore we advise you to read their Privacy Policy. These third-party product providers will share your information with us which we will use in accordance with this Privacy Policy.

When you are using our secure online donation pages, your purchase is processed by a third-party payment processor, who specialises in the secure online capture and processing of credit/debit card transactions. If you have any questions regarding secure transactions, please contact us.

We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganisation, or if we’re under a duty to disclose or share your personal data in order to comply with any legal obligation or to enforce or apply our terms of use or to protect the rights, property or safety of our supporters and customers. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.

Your consent

You have a choice about whether or not you wish to receive information from us. If you do not want to receive direct marketing communications from us, then you can select your choices by ticking the relevant boxes situated on the form on which we collect your information.

We will not contact you for marketing purposes by email, phone or text message unless you have given your express permission. We will not contact you for marketing purposes by post if you have indicated that you do not wish to be contacted. You can change your marketing preferences at any time, by using the unsubscribe option on our website and e-mails or by contacting us by email: or telephone on 0113 2595500.

How you can access and update your information

The accuracy of your information is important to us. We’re working on ways to make it easier for you to review and correct the information that we hold about you. In the meantime, if you change email address, or any of the other information we hold is inaccurate or out of date, please email us at: or write to us at The Data Protection Officer, Granary Building, 1 Canal Wharf, Leeds, LS11 5BB

You have the right to ask for a copy of the information we hold about you (we may charge £10 for information requests) to cover our costs in providing you with details of the information we hold about you.

Security precautions in place to protect the loss, misuse or alteration of your information

When you give us personal information, we take steps to ensure that it’s treated securely. Any sensitive information (such as credit or debit card details) is encrypted and protected with the following software 256 Bit encryption on SSL. When you are on a secure page, a lock icon will appear on the bottom of web browsers such as Microsoft Internet Explorer.

Your information is treated as completely confidential and stored on secure servers. Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems. Where we have given (or where you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.


We may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively. We may also use your personal information to detect and reduce fraud and credit risk.

Use of 'cookies'

Our Baird websites uses Cookies for various purposes. Cookies are small text parcels sent to and from a website, which is then stored on your computer by your browser. Without a Cookie a website cannot distinguish between different users, which can lead to essential functionality of a site not working as expected. This policy explains how Cookies are used on our website and how you can control them.

In this policy, we/us/website refers to

This site may collect information on demographics and interests. Visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings

How we use Cookies

We use Cookies to define sessions, provide essential site features and track visitors anonymously for analytical purposes. We regularly carry out an audit of the cookies used on our website and have categorised them into the following:

  • Essential Cookies
  • Functional Cookies
  • Third Party Cookies

The below tables highlight all of the Cookies in use on this website. The Duration specifies how long they live on your computer until they are removed or renewed. Each type of Cookie may occur multiple times, each with different name(s). We grouped these together for readability purposes.


These Cookies are required by the website in order to work as expected. Without them you may be unable to browse parts of the website or view it at all.

Cookie Name(s) Duration Description
ASP.NET Session ASP.NET_SessionId Session Identifies your Session as you browse the site
BasketID BasketID 30 Days Identifies your Bag contents
Reference Reference 2 Days Identifies your Order during the Checkout process
ContactID ContactID 2 Months Identifies you during the Checkout process
Currency Currency 2 Days Tracks your chosen Currency
SelectedOption SelectedOption 2 Days Tracks your chosen Delivery option


These Cookies are used by features of our website to identify you and your preferences as you use the site. It is possible to use the website without these, though you may see a degraded experience.

Cookie Name(s) Duration Description
LongTermSource LongTermSource 30 Days Used for affiliate tracking
Platform Platform 30 Days Distinguishes between Mobile and Desktop users
Purchased Purchased 2 months Tracks whether you have made a previous purchase before


These Cookies are used by selected third parties we have chosen to integrate with. They are used mainly for tracking purposes so that we can further improve the site for the future. They may also be used for integrating with social sites to further enhance your website experience.

Cookie Name(s) Duration Description
Facebook datr, locale, csm, lu, p, act, c_user, s, xs, presence Varies Used by Facebook >for Like button</td>
Twitter auth_token_session, guest_id, k, _utmz, _utmc, _utmb, _utma
>twll, secure_session, auth_token, twid, _twitter_sess
Varies Used by Twitter for Tweet button
Google Analytics _utmz, _utmc, _utmb, _utma Varies Used by Google Analytics for tracking purposes. You can opt out of these using the Google Analytics opt-out browser add-on.
Feefo jsessionid, BIGipServerLB01-FEF1-HTTP-POOL Session This cookie is used on our website in order to provide functionality for the Feefo ( service.
Fresh Relevance _noGermanPrompt, noAustraliaPrompt, noCanadaPrompt, noUnitedStatesPrompt 7 days Checks your country via IP address and gives relevant information to your location.
Criteo, dis.criteo Varies Used for advertising banners that show the user our most relevant products based on your browsing history - you can opt out via the opt out button on the banners.
Google Adwords ga Varies Used for keyword advertising on google search.
Bing Adwords Varies Used for keyword advertising on Bing search.
Exponential Varies Used for advertising banners that show the user our most relevant products based on your browsing history - you can opt out via the opt out button on the banners.

Controlling the Cookies

By default, all of the above Cookies are in use on our website. However, if you wish to take control of these cookies you can do so by following the instructions below for your browser:

  • Internet Explorer (mobile)
  • Chrome
  • Firefox
  • Safari
  • Blackberry
  • Android
  • Opera

This will allow you to remove Cookies or prevent using them altogether. Remember, turning off Cookies in your browser will affect all websites not just this one. If you later decide you'd like to allow Cookies, then simply adjust your browser settings and continue using the website; Cookies will then be sent to and from our website.

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Links to other websites

Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website.

In addition, if you linked to our website from a third-party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third-party site and recommend that you check the policy of that third-party site.

16 or Under

The privacy of children aged 16 or under is very important to us. If you are aged 16 or under‚ please get your parent/guardian's permission beforehand whenever you provide us with personal information.

Transferring your information outside of Europe

As part of the services offered to you through this website, the information which you provide to us may be transferred to countries outside the European Union (“EU”). By way of example, this may happen if any of our servers are from time to time located in a country outside of the EU. These countries may not have similar data protection laws to the UK. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy.

If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.

Website recording

Our web site may also use the service. Hot Jar may record mouse clicks, mouse movements, page scrolling and any text keyed into website forms. The information collected does not include bank details or any sensitive personal data. Data collected by Hot Jar is for Baird’s internal use only. The information collected is used to improve our website usability and is stored and used for aggregated and statistical reporting.

Review of this Policy

We keep this Policy under regular review.

We reserve the right to add or change the terms of this privacy policy at our sole discretion, without prior notice to you. If any changes are made we will post the new policy on our website and it will become effective from the time of posting. Please visit our website on a regular basis to make sure you have read the latest version of our privacy policy and you understand what we do with your personal information. Your continued use of our website following the posting changes to those terms means that you consent to these changes.

Question regarding this policy should be directed to

This Policy was last updated in November 2019.

Have A Question?

You can contact the Web Help team by completing the form below. Remember to select the most relevant category, as this will help us deal with your query more efficiently. We'll aim to get back to you within 3 working days.

If you would prefer to speak to someone about your query or about an order you have placed call the following number, 0333 999 08 89. Our opening times are the following: Monday-Thursday 9.00am - 5.00pm - Friday 9.00am - 4.30pm

Send us an email


Head Office Address

Baird Group, Granary Building, Canal Wharf, Leeds LS11 5BB,
Customer Service Helpline - 0333 999 08 89.

Returns address

Ben Sherman,BMB Clothing,Powlett Road,Hartlepool,TS24 8LY

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