The Last Word

Ben Sherman X Momentum

Iconic British brand Ben Sherman is excited to announce its partnership with the PRS Foundation’s pioneering ‘Momentum Music Fund’ that will see the brand work with the UK’s leading charitable funder of new music and talent through a series of live events and in-store performances.

As part of the partnership, Ben Sherman will support Momentum funded artists with a series of free gigs in-store starting on Thursday 23rd May with a performance by West London band Babeheaven to celebrate the re-opening of the new Ben Sherman Carnaby street store.

The series will continue in June, with Ben Sherman officially launching the first of their Ben Sherman Presents Momentum gigs at London’s music mecca The Old Blue Last on Great Eastern Street on Thursday 6th June, 2019 with performances by Hull band LIFE, Paris Youth Foundation and Zilo. Tickets are available to purchase from Dice here.

Ben Sherman will also host a live performance from Momentum supported artist Ten Fé at their flagship as part of Carnaby Street Music Month on Thursday 13th June.

On the partnership, Joe Frankland, Senior Grants and Programmes Manager at PRS Foundation comments, “Music and fashion have always been closely linked and play important roles in the melting pot that informs artistic inspiration. It makes sense for our pioneering Momentum Music Fund to join forces with one of the most iconic British brands and it is encouraging to see such a name investing in the future of music, at a time when support is so needed. We can’t wait to offer vital live and promotional platforms to more Momentum grantees.”

Talbot Logan, Senior Vice President Brand Management for Ben Sherman adds, “Ben Sherman has always had a long history with music and it’s subcultures, so partnering with the PRS Momentum Music Fund feels like a great partnership for the brand this year. The fund has a long history of supporting artists who have gone on to be nominated for and win such prestigious awards as the BRIT Awards. We’re really excited to be a part of the fund for 2019 and look forward to supporting the newest talent from the British music scene.”

To register for free tickets to the in-store gigs click here.
To buy tickets for the Old Blue last gig, click here.

Managed by PRS Foundation, the Momentum Music Fund awards grants of between £5,000-£15,000 using funds from PRS Foundation, PPL, Creative Scotland, Arts Council of Wales, Welsh Government, Arts Council of Northern Ireland and Invest NI. Spotify, the official digital partner on the fund, contributes additional funding and a reward package containing exciting promotional opportunities and a close working relationship between Momentum artists and the Spotify team.

The Momentum Music 5 year impact report, which was launched at the Great Escape in May this year, showed that since 2013 the fund has supported over 200 artists, over 90 new albums and more than 100 UK tours totalling over 650 UK live dates. The 2016 impact report analysing the first three years of the fund revealed that Momentum has generated £13million for the UK music industry. PRS Foundation and Arts Council England initiated The Momentum Music Fund in 2013. Arts Council England originally established the need for this specific fund and supported the programme from 2013-18.

Read More