The Last Word

Announcement: Ben Sherman X Team GB

We are excited to announce that we have been chosen as an Official Supporter for Team GB for the Tokyo 2020 Olympic Games and beyond. Ben Sherman will create exclusive looks to be worn by the British athletes during the official Opening Ceremony as well as additional looks to be sold in retail.

This multi-year agreement will support the nation’s finest competitors during the world’s greatest sporting event. Ben Sherman Creative Director, Mark Williams, comments,

“It’s a real honour to be tasked with designing the collection. We will use the brand’s heritage, authenticity and aesthetic excellence to inspire the very same athletes who inspire us with their dedication and sportsmanship. The design elements will hold true to the spirit of the Olympics and Great Britain. We want the athletes to feel an immense sense of achievement and unity while representing the nation during the Opening Ceremony.”

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