The Last Word
New Collection: Future Mod
For this Sunday’s Last Word, we take a look at the new season's collection, Future Mod.
When it first arrived in the 1960’s, the Mod movement was viewed as a progressive, forward looking movement capable of shaping the future, revitalising 60s men’s fashion in the process.
The Shoulder Detail Polo
The quintessential mod stripe is knitted over the shoulder and sleeve for this new polo piece creating a quality lightweight layer that will work all through the season.
The Printed Shirt
The printed shirt is a Mod fashion mainstay, and has been key to Ben Sherman collections from the very beginning. Taken from original 60’s artwork, the hand drawn polka dot and stripe give an authentic retro feel.
The Short Sleeved Shirt
Contrary to common conception, short sleeve shirts have a place in your year round looks, acting as a great layering piece as the weather takes a turn for the cooler. This short sleeved shirt is a stand out piece in the Future Mod collection. Cut from classic Oxford cloth the sporty blocking panels around the armhole take this piece from everyday to something special.